Last updated: January 14, 2026
This policy explains what cookies are, what similar technologies we use, how Google's Consent Mode v2 (which we have implemented) works, and how you can exercise your rights at any time.
A cookie is a small text file a site stores in your browser to remember information (for example, your language or whether you already accepted the cookie banner). We also use browser local storage to keep your consent preference.
Strictly necessary (always on), functional (language, active section), analytics (aggregated site use) and advertising (campaign measurement on Google Ads). The last two require your explicit consent.
We implement Google Consent Mode v2 with all parameters set to denied by default before any advertising or analytics script loads. Only if you accept do we update ad_storage, ad_user_data, ad_personalization and analytics_storage to granted. This means that, until you decide, no advertising identifier leaves your browser.
We use Google Ads' global tag (AW-18064110603) only to measure the effectiveness of our campaigns. The signal is sent with ads_data_redaction = true when consent is denied and with url_passthrough to preserve cookieless attribution when applicable.
You can accept all, reject all, or adjust category by category from the cookie banner. Your choice is stored in your browser's local storage and reapplied automatically on future visits. If you clear the site's data, the banner will appear again.
mbpr_consent (local storage, 12 months, your consent preference); mbpr_lang (local storage, 12 months, selected language); _gcl_au and _gcl_aw (Google Ads, up to 90 days, only if you accept advertising); _ga / _ga_* (Google Analytics, up to 24 months, only if you accept analytics).
If we change this policy, we will mark the date at the top of this page. For any questions, write to privacidad@modernbrandingpr.com.